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Atlantic x Media (AxM) collaborates with brilliant outdoor, water-sport and adventure brands to create professional yet mesmerising photo and video content.

Atlantic x Media: Branding & Art Direction

CREDITS:

By Amy Carmann

The project

Amy designed a clean, slick and minimal brand identity that works to frame and enhance Harry's beautiful photography. Taking inspiration from the nature of Harry's work, the logo represents the seamless harmony between the water and his lens. Bright turquoise accents bring out the swirling colours of the ocean without distracting from the photography, and the slightly rounded, low-contrast typography adds sophistication and frames the imagery.

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